Prints, colors, and a little bit of chaos - crafted for everyday magic.

TUI TUI is where timeless Indian craftsmanship meets modern ease. We blend traditional techniques with contemporary silhouettes, creating pieces that feel vibrant, effortless, and full of life. 

Born from a conversation between a product designer and a textile designer in a small New York apartment, TUI TUI was built on a shared love for art, design, and storytelling. We see fashion as more than clothing-it’s a canvas where heritage, creativity, and functionality come together.

Our name, TUI TUI, reflects our spirit—playful, bold, and free. Inspired by a striking ochre bird, it embodies the flight of ideas and the beauty of untamed expression.